The need for transparency in SEO services is the main driver in HALSTEAD’s mission to change landscape and pool contractors’ perception of this area of marketing and help them understand how it all works. Our strategies align with data-fueled insights from hundreds of case studies—our approach is based on experience of what works, rather than assumptions or guesses.

Old-school contractor marketing was largely limited to display ads in regionally focused, industry-specific magazines, and setting up booths at a home show or two. These marketing methods are referred to as “outbound marketing.” They still have their place in the world, but are often compared to “yelling” at prospects and hoping they’ll listen. Sometimes they do, but it’s more effective to gear your strategy more toward inbound marketing and effective content marketing.

Ignoring the importance of online marketing would be a costly setback for your growing design/build company and so would failing to evaluate the effectiveness of your chosen marketing strategy. So, what is the best way to approach marketing your landscape or remodeling services online?

Yelp is a powerful website and app. As the 10th most popular website - it gets a lot of action from visitors. Surely, you've used it to read reviews and maybe you have your free profile setup on there. Does this mean you should be spending money on this platform - as a landscape design build company (or anyone really!)? Watch now.

Retargeting, also known as remarketing, refers to a type of online advertising which targets the people who have visited your website but haven’t made a purchase, signed up for a free trial or completed any other ‘conversions’. This group is known as ‘bounced traffic’ and consists of approximately 98% of a website’s total traffic. Retargeting campaigns anonymously follow these users to other sites and advertise your brand to them again, ensuring that you maintain their awareness and encouraging them to revisit your website and become a customer.

Now at the top of pay-per-click advertising, Google AdWords has been undergoing a lot of changes throughout the past couple of years. Specifically, the media marketing giant made some alterations not just to their site layout, but to advertising capabilities. These are the ones that could help your business the most. We’re going to lay out the three big ones for you, and show you how these changes benefit your landscape design/build, architecture, or other type of home improvement company.

As the beginning of the next season gets closer, outdoor living professionals put their marketing efforts in overdrive. Rightfully so, this is prime-time pickings. Successful landscaping, pool-builders, and really any home improvement professional that is dependent on good weather looks to (and can) book up a good portion of the season by the end of March. And if you have all the right things (content/blogging, social media presences, good photography of past work) in place, its possible. For those struggling to get the right boost in enough jobs, Google AdWords can be a good additional to your overall marketing approach - but before you jump in, make sure you know the tool inside-out. 

Lets take a step back together. You've been hearing this acronym for years now. You know that you need to make sure your website is SEO'd and all that good stuff. Heck, everyone's paying a lot of money for this stuff. Maybe you're even thinking that its been a while since your website was redone so you need a new website to help with SEO. But what exactly is SEO? It's really not all that mysterious. 

SEO, Search Engine Optimization, is indeed something you need to make sure is at the top of your priority list, when it comes to driving leads. We'll help you understand why.

SEO is...