Despite the fears of spam and annoying ads, email marketing is alive and well. But how do marketers determine their email marketing strategies? One of the most important stats we look at is the “email open rate”. You may not know what this means, or worse, you may think you know what it means. Whatever the case, we’re going to let you in on all the knowledge to perfect your email marketing tactics and increase your open rates.

In the small world of home contracting and home services, strong businesses are still built on strong relationships. While a company's relationships with its clients, employees, and sub-contractors are all key, support and respect at the dealer/distributor level may just be the most important. This partnership can offer some hefty rewards if fostered properly—or some hard blows if not. 

Since the beginning of time, manufacturers in the hardscape and landscape industries have offered marketing support to their dealers and retailers via an advertising co-op program. Traditionally based on volume of sales, the hardscape dealer or product retailer receives funds—commonly around 50% of the cost—towards regionally-focused, co-branded advertising placements.