Case Study: Website Design and Content Marketing for Landscape Construction Company in Newport Beach, CA

About the Company

D.L. Hickman & Son, based out of the Newport Beach, CA area, is a high-end, landscape construction company. Hickman relies on landscape architects to create the design for the very complex landscape installations that their staff completes.

The Challenge

Hickman needed to develop a brand that would attract more landscape architects. After being in business for 52 years, Hickman found themselves at a point in which they now needed new partnerships. The challenge was getting to these designers and demonstrating the amazing craftsmanship of their crew - before Hickman ever had a chance to speak with these landscape architects.

How We Helped

Hickman's previous website had an outdated look. Most importantly, the pictures of Hickman's beautiful work were small and poorly categorized: the images were all on located one page without any information. This worked poorly for SEO (Search Engine Optimization) and this prevented from these landscape architects from really seeing the details of the landscape construction work. 

The new website took Hickman's brand to a level of sophistication. His website now communicates the high-end work this company does. From the first experience of the overwhelmingly beautiful images, to the various (well) organized project pages, and of course, photos of all the small details that the team has done are all perfectly displayed. To keep the audience interested, Hickman has monthly content marketing, which also serves as his website's SEO. 

To make sure Hickman can be found on places in which his target customer is, Hickman now has a new, well optimized Houzz profile along with a often updated Facebook page.