UNILOCK AUTHORIZED CONTRACTOR
Exclusive Partnership Marketing Program
As a Unilock Authorized Contractor, you are among a class of contractors who push boundaries, challenge conventions, and think differently. Now it’s time to challenge the way you think about marketing.
Modernized Marketing, Made Just For You.
Vetted by leading landscape, hardscape, pool, fence, and design/build contractors across the country, HALSTEAD uses our 20+ years hands-on construction marketing experience to deliver marketing that delivers real business results. That’s right, it’s no-fluff marketing that’s built from the ground up for this industry.
“The monthly marketing system is one of the best business decisions we’ve made. The program [the UAC Exclusive Partnership Marketing Program] was super easy and Halstead’s work is always top notch and very professional.”
— Landworx of NY,
Unilock Authorized Contractor
—
YOUR MARKETING PARTNER
A MARKETING PLAN DESIGNED FOR YOUR COMPANY AND YOUR INDUSTRY
Cookie-cutter approaches don’t work in marketing. That’s why we offer flexible options, depending on your company’s growth stage.
The Unilock Authorized Contractors that experience the best return on their investment combine multiple services into a comprehensive system that fuels their business growth. Our systems are designed to scale over time, allowing you to know exactly where the best place to start is, and how you’ll grow your marketing plans, over the next several years.
While each of these services is offered as a standalone product, a successful marketing plan always involves consistency across channels.
WEBSITE
Your Marketing Foundation
Your website is the face of your brand, and the first place future customers go to learn about your company. Behind the scenes is a trove of data collection, analytics, and lead conversion opportunities.
A Scalable Platform
Don’t let technology issues hold back your growth. HALSTEAD only builds sites that are easily updated, look great on all devices, and allow for seamless integration with all marketing efforts.
Predictability
You’ll get a timeline and budget expectations up-front. HALSTEAD has a set process that’s easy to follow and understand. Our efficient, remote process is specifically designed for busy UACs.
Modern and Personalized
We will build off one of our templates to create a cutting-edge, mobile-optimized and fully responsive website that includes your best projects and information about your company. We write all of the text/copy on the website, choose the best of your images/videos, and the website is yours to own once it’s live.
Pricing
Comprehensive Website: $4,800 one-time (hosting additional). Perfect for those with professional photos and/or videos. Cutting-edge design, mobile-optimized and fully responsive. Up to 20 pages. Choose from these starting points:
Template 1 | Template 2 | Template 3 | Template 4
SEO PLAN
Outrank Your Competitors
With SEO from HALSTEAD, you know exactly where you stand with every keyword. We present an open-book approach to reaching more of the right kind of customers when they are searching.
Keywords & Locations That Matter
To dominate your local market, we’ll identify the ideal cities and towns to focus on, mash them up with the most searched and relevant keywords, and launch ongoing SEO that drives your site to the top of searches.
A Proven Strategy
Effective SEO involves many moving parts working together. That’s why we’ve designed an SEO plan around delivering blog articles, Facebook posts and boosts, Google My Business, Citations, along with link building and website updates. This plan works.
Call and Form Tracking
Finally realize the entire picture of your marketing ROI by connecting sales and marketing like never before. No more guessing, no more wondering. For every lead that calls your business or fills out a website form, you’ll know exactly how they found you and from what marketing spend you can attribute the future closed sales to. View these leads, any time, in your reporting dashboard, updated in real time.
Reputation Management
Getting reviews consistently is hard. HALSTEAD streamlines the process, working with you to make it as easy and seamless as possible with a dedicated account portal and login. Provide the customer email, we take care of everything else. Worried about what they’ll say?
Our review system sends out branded emails to your customers as you complete projects. When the customer clicks “a good experience,” they are directed to the platform of choice. If they click “not good,” they are directed to email you directly. Less bad reviews, more positive ones.
Pricing
$1,500/month. Keyword/location research, monthly blog articles (we even post them on your Facebook page, and boost them), SEO pages, backlinks, Google My Business updates, citations, call and form tracking, reputation management. And most importantly, you will track the results via reporting that is accessible 24/7, and updated in real time. To see the most return on your investment, it’s a 12 month commitment. No one time or upfront fees!
Bonus: If your website was designed by us, enjoy ongoing free website updates!
GOOGLE ADS
Industry-Focused Results
We only work in the design/build industry, so our team's skill set is covered for handling your campaigns. Using the data we have from hundreds of industry-specific campaigns, we deliver better results, faster, without wasting budgets to train our staff about what works for your business.
Support Across the Board
HALSTEAD’s Google Ads team works to ensure that your paid campaigns are supporting your organic efforts, and vice-versa. We deliver better results while stretching the budget further.
Single-Keyword Approach
Each keyword gets its own unique ad group, so the keywords will match the search terms you’re paying for. This meticulous approach delivers better results and better transparency than you’ll find elsewhere.
Pricing
In either plan, you’ll receive custom Google Ad Copy with single keyword ad groups (for lowest cost-per-click). You are not writing anything, ever and you are not choosing the keywords, we handle everything. To see the most return on your investment, it’s a 12 month commitment. No one time or upfront fees!
Up to 4 Services*: $590/month in management plus ad spend (recommended ad spend is $900-$4,500/month).
FACEBOOK/IG ADS
Targeted Results
Paid social campaigns are a key element for reaching the right people, at the right time, for the best cost. We’ll handle the research, build effective ad audiences on the platforms, and ensure your ad budget is delivering the biggest ROI.
A Data-Driven Strategy
We start out with multiple ads and then dig in to see which ads are resonating — and we’ll quickly allocate budget to the strongest creative. We track all the metrics relevant to your campaign goals to make sure we’re overdelivering.
Transparency & Trust
Know exactly where your advertising dollars are going. We use your social platform’s ad account for 100% transparency and accountability. At any time, you can log in and see performance, spend, and even campaign creative.
Pricing
In either plan, you’ll receive custom creative & copy/text — so that you are not writing anything, ever. We will retarget your website visitors to help drive your customers down the sales funnel (pixel installation included for Squarespace or Wix websites). It’s best to have your own photos or videos for this plan. To see the most return on your investment, it’s a 12 month commitment. No one time or upfront fees!
Up to 8 Audiences: $690/month in management plus ad spend (recommended ad spend is $750-$3,500/month).
PRINT BROCHURES
Premium Quality, Magazine Style
Pricey and flimsy tri-folds are long gone. Your HALSTEAD brochure will be designed to build trust, set you apart from the competition, and build your local brand power at every meeting.
Easy Process, Game-Changing Results
HALSTEAD is not your typical agency—we completely reimagined the brochure process by streamlining the size offerings, paper quality, finishes, and formats. The result is a quick, painless process that delivers a premium product.
Pricing
It’s easy to imagine the story you can tell through our print brochures.
In either style of brochure, all printing and shipping fees are included, along with design, custom copy that we write, image curation, and your feedback. You’ll receive 300 copies of your own 12 page magazine-style, modern brochure. If you ever want to re-print the same design: $150 plus print/shipping fees. We recommend having your own professional images for this brochure.
Core: $4,200 one-time. 9x9 square brochure.
Advanced: $5,300 one-time. 12x9 brochure with a folder pocket on the inside front and back covers!
Choose from the below design templates as your starting point. Or we can help you choose the template that would be the best fit for your brand:
OPTION 1 | OPTION 2 | OPTION 3 | OPTION 4
VIDEOGRAPHY
Tell a Better Story
We work all day, every day with UACs like you. Few things make a bigger impact for our clients than properly capturing their work and creating impactful case studies with the best footage possible.
Efficient Logistics
We manage it all — from organizing the best sites to shoot from your portfolio, to prepping you, your customer, and your team for what to expect. We just ask you to show up & prepare the site.
Drone and On-Ground Footage
Properly shot drone footage shows off the size and beauty of your projects. A mix of traditional motion and interview videography techniques will bump up your video’s overall impact.
Social-First Content
You need video built for social-first ad campaigns and your website. And you need video that’s better than your competition, but that isn’t approached (and priced) the same as a big brand TV commercial shoot. That’s what we deliver.
Pricing
$6,900: Full-day video shoot, interviews, & drone footage. The number of projects will depend on how close they are to one another, we will help you decide on the locations. Regardless, you’ll end up with four professional 60-second videos that can be used on your website and in ads! This is an all-inclusive price, travel and editing all included.
Videoshoots within 20 miles of 10502 receive 15% discount due to no travel costs. And videoshoots within 21-45 miles receive 10% discount due to reduced travel costs.
AUTOMATED APPOINTMENT SCHEDULING
Time and Money, Preserved
With end-to-end online scheduling integration, HALSTEAD is helping UACs revolutionize their sales booking process.
Impress Your Customers
Automated scheduling eliminates the back-and-forth that can slow a sale. If the client needs to move or cancel their appointment, they can adjust the day/time with a few clicks on their phone.
Syncs and Updates in Real Time
Say goodbye to confirmation calls and emails and decrease no-shows—your system from HALSTEAD automatically confirms the appointment via text message. Save all your prospect contact information and sync it to your CRM.
Pricing
$1,800, plus monthly software fee (approx. $40): You’ll receive a branded scheduling page, making it easy for prospects to book time directly to your calendar (set exactly for when you want that type of appointment of course). Synced to your calendar (e.g. Apple, Outlook, etc.).
Includes up to three appointment types in total (e.g. initial phone meeting, design meeting, etc.) and up to two different calendars. Additional appointment types and calendars billed at a pre-determined additional fee.
Website
WEBSITE
Your marketing’s foundation
Your website is the face of your brand, and the first place future customers go to learn about your company. Behind the scenes is a trove of data collection, analytics, and lead conversion opportunities.
A scalable platform
Don’t let technology issues hold back your growth. HALSTEAD only builds sites that are easily updated, look great on all devices, and allow for seamless integration with all marketing efforts.
Predictability
You’ll get a timeline and budget expectations up-front. HALSTEAD has a set process that’s easy to follow and understand. Our efficient, remote process is specifically designed for busy UACs.
Modern and personalized
We will build off one of our templates to create a cutting-edge, mobile-optimized and fully responsive website that includes your best projects and information about your company. We write all of the text/copy on the website, choose the best of your images/videos, and the website is yours to own once it’s live.
PRICING
One Page Website: $2,000 one-time (hosting additional). Perfect for those without professional photos and/or videos. One page scrolling website. Cutting-edge design, mobile-optimized and fully responsive. Choose from these starting points:
Template 1 | Template 2
Comprehensive Website: $3,500 one-time (hosting additional). Perfect for those with professional photos and/or videos. Cutting-edge design, mobile-optimized and fully responsive. Up to 35 pages. Choose from these starting points:
Template 3 | Template 4 | Template 5 | Template 6
SEO Plan
SEO PLAN
Outrank your competitors
With SEO from HALSTEAD, you know exactly where you stand with every keyword. We present an open-book approach to reaching more of the right kind of customers when they are searching.
Keywords & locations that matter
To dominate your local market, we’ll identify the ideal cities and towns to focus on, mash them up with the most searched and relevant keywords, and launch ongoing SEO that drives your site to the top of searches.
A proven strategy
Effective SEO involves many moving parts working together. That’s why we’ve designed an SEO plan around delivering blog articles, Facebook posts and boosts, along with link building and website updates. This plan works.
Call and Form Tracking
Finally realize the entire picture of your marketing ROI by connecting sales and marketing like never before. No more guessing, no more wondering. For every lead that calls your business or fills out a website form, you’ll know exactly how they found you and from what marketing spend you can attribute the future closed sales to. View these leads, any time, in your reporting dashboard, updated in real time.
Reputation Management
Getting reviews consistently is hard. HALSTEAD streamlines the process, working with you to make it as easy and seamless as possible with a dedicated account portal and login. Provide the customer email, we take care of everything else. Worried about what they’ll say?
Our review system sends out branded emails to your customers as you complete projects. When the customer clicks “a good experience,” they are directed to the platform of choice. If they click “not good,” they are directed to email you directly. Less bad reviews, more positive ones.
Pricing
$1,200/month. Keyword/location research, monthly blog articles (we even post them on your Facebook page, and boost them), SEO pages, backlinks, Google My Business updates, citations, call and form tracking, reputation management. And most importantly, you will track the results via reporting that is accessible 24/7, and updated in real time. To see the most return on your investment, it’s a 12 month commitment. No one time or upfront fees!
Bonus: If your website was designed by us, enjoy ongoing free website updates!
Google Ads
GOOGLE ADS
Industry-focused results
We only work in the design/build industry, so our team's skill set is covered for handling your campaigns. Using the data we have from hundreds of industry-specific campaigns, we deliver better results, faster, without wasting budgets to train our staff about what works for your business.
Support across the board
HALSTEAD’s Google Ads team works to ensure that your paid campaigns are supporting your organic efforts, and vice-versa. We deliver better results while stretching the budget further.
Single-keyword approach
Each keyword gets its own unique ad group, so the keywords will match the search terms you’re paying for. This meticulous approach delivers better results and better transparency than you’ll find elsewhere.
Pricing
In either plan, you’ll receive custom Google Ad Copy with single keyword ad groups (for lowest cost-per-click). You are not writing anything, ever and you are not choosing the keywords, we handle everything. To see the most return on your investment, it’s a 12 month commitment. No one time or upfront fees!
Up to 4 Services*: $450/month in management plus ad spend (recommended ad spend is $550-$2,000/month).
Unlimited Services*: $650/month plus ad spend (recommended ad spend is $1,000-$4,400/month). Bonus: development of up to 8 landing pages** (for increased conversions).
*Service examples include lighting, patios, fire features, water features, driveways, maintenance, etc.
**Only possible on Squarespace & Wix websites.
Facebook/IG Ads
FACEBOOK/IG ADS
Targeted results
Paid social campaigns are a key element for reaching the right people, at the right time, for the best cost. We’ll handle the research, build effective ad audiences on the platforms, and ensure your ad budget is delivering the biggest ROI.
A data-driven strategy
We start out with multiple ads and then dig in to see which ads are resonating — and we’ll quickly allocate budget to the strongest creative. We track all the metrics relevant to your campaign goals to make sure we’re overdelivering.
Transparency & trust
Know exactly where your advertising dollars are going. We use your social platform’s ad account for 100% transparency and accountability. At any time, you can log in and see performance, spend, and even campaign creative.
Pricing
In either plan, you’ll receive custom creative & copy/text — so that you are not writing anything, ever. We will retarget your website visitors to help drive your customers down the sales funnel (pixel installation included for Squarespace or Wix websites). It’s best to have your own photos or videos for this plan. To see the most return on your investment, it’s a 12 month commitment. No one time or upfront fees!
Up to 8 Audiences: $550/month in management plus ad spend (recommended ad spend is $550-$1,200/month).
Unlimited Audiences: $650/month plus ad spend (recommended ad spend is $550-$2,500/month).
Print Brochures
PRINT BROCHURES
Premium quality, magazine style
Pricey and flimsy tri-folds are long gone. Your HALSTEAD brochure will be designed to build trust, set you apart from the competition, and build your local brand power at every meeting.
Easy process, game-changing results
HALSTEAD is not your typical agency—we completely reimagined the brochure process by streamlining the size offerings, paper quality, finishes, and formats. The result is a quick, painless process that delivers a premium product.
Pricing
It’s easy to imagine the story you can tell through our print brochures.
In either style of brochure, all printing and shipping fees are included, along with design, custom copy that we write, image curation, and your feedback. You’ll receive 300 copies of your own 12 page magazine-style, modern brochure. If you ever want to re-print the same design: $150 plus print/shipping fees. We recommend having your own professional images for this brochure.
Core: $3,700 one-time. 9x9 square brochure.
Advanced: $4,700 one-time. 12x9 brochure with a folder pocket on the inside front and back covers!
Choose from the below design templates as your starting point. Or we can help you choose the template that would be the best fit for your brand:
OPTION 1 | OPTION 2 | OPTION 3 | OPTION 4
Videography
VIDEOGRAPHY
Tell a better story
We work all day, every day with UACs like you. Few things make a bigger impact for our clients than properly capturing their work and creating impactful case studies with the best footage possible.
Efficient logistics
We manage it all — from organizing the best sites to shoot from your portfolio, to prepping you, your customer, and your team for what to expect. We just ask you to show up & prepare the site.
Drone and On-Ground Footage
Properly shot drone footage shows off the size and beauty of your projects. A mix of traditional motion and interview videography techniques will bump up your video’s overall impact.
Social-first content
You need video built for social-first ad campaigns and your website. And you need video that’s better than your competition, but that isn’t approached (and priced) the same as a big brand TV commercial shoot. That’s what we deliver.
Pricing
$6,500: Full-day video shoot, interviews, & drone footage. The number of projects will depend on how close they are to one another, we will help you decide on the locations. Regardless, you’ll end up with four professional 60-second videos that can be used on your website and in ads! This is an all-inclusive price, travel and editing all included.
Add one consecutive day for $5,500.
Automated Scheduling
AUTOMATED APPOINTMENT SCHEDULING
Time and money, preserved
With end-to-end online scheduling integration, HALSTEAD is helping UACs revolutionize their sales booking process.
Impress your customers
Automated scheduling eliminates the back-and-forth that can slow a sale. If the client needs to move or cancel their appointment, they can adjust the day/time with a few clicks on their phone.
Syncs and updates in real time
Say goodbye to confirmation calls and emails and decrease no-shows—your system from HALSTEAD automatically confirms the appointment via text message. Save all your prospect contact information and sync it to your CRM.
Pricing
$1,250, plus monthly software fee (approx. $40): You’ll receive a branded scheduling page, making it easy for prospects to book time directly to your calendar (set exactly for when you want that type of appointment of course). Synced to your calendar (e.g. Apple, Outlook, etc.).
Includes up to three appointment types in total (e.g. initial phone meeting, design meeting, etc.) and up to two different calendars. Additional appointment types and calendars billed at a pre-determined additional fee.
Experiences of Other UACs
“…their team made sure the end result was exactly what was envisioned. The attention to detail was impeccable, and would be hard to beat ... I look forward to working with HALSTEAD on future projects!”
— Jason Sweeney, Sweeney Co.
Unilock Authorized Contractor
“[Their] past insight working in the landscape industry along with their unmatched expertise in new digital marketing, I have seen a very large uptick in my online presence and leads. The website design was so good I had them shoot video of several projects, and the results were nothing short of amazing.”
— Bob Tunzi, Tunzi & Sons Landscaping
Unilock Authorized Contractor
“The first marketing company that I have worked with that provided substantial results within a few months. They are professional and extremely proficient. I recommend them highly.”
— Drew Shepherd, Magic Landscaping
Unilock Authorized Contractor
Driving Stability, Growth, and Legacy for Leading Lawn, Landscape, and Outdoor Living Companies
Expert Advice & Business Tips
Explore the Resource Hub
UAC EXCLUSIVE PARTNERSHIP MARKETING PROGRAM
Build Your Brand With a Trusted Unilock Partner
We speak your language—we know your industry better than any other marketing agency. And we truly care about your business once you partner with us. Here’s what to expect.
Trusted and Verified
Looking for a referral? Ask Unilock! We've been offering Unilock marketing services for years, and they've selected us as a partner to offer a truly one-on-one marketing experience to UACs.
Easy Booking
Go here to schedule a free consultation with HALSTEAD. Chat about your specific business needs and learn which elements of the program are a good fit for you.
➔
Multiple Options
Access powerful marketing tools—all from one place. Choose from cutting-edge websites, laser-targeted Google and social media ads, search-dominating SEO, and magazine-style brochures sure to boost your close rates. We offer a range of package options, based on where you are now and where you want to be.
➔
Savings
When you decide it’s go-time, simply sign the proposal to get started. You get 20% off HALSTEAD fees, and Unilock covers 50% of your costs, up to $2,000 annually—just for being a UAC.
➔
A Smooth Process
Our streamlined onboarding process makes it easy to get started. And with direct access to a dedicated project manager, you’ll have a team of experts in your corner.
➔
Data-based Marketing
Use your HALSTEAD marketing dashboard to track data in real time, including how much you’ve spent, where your site traffic is coming from, and how many calls and form submissions you’ve received.
Schedule your no-strings-attached consultation here!
Hi there! Thank you so much for your interest in what we do at HALSTEAD. To schedule your initial consultation call with Corey Halstead, simply choose a day/time that works best for you from the calendar here. You’ll receive an email confirmation with the details for the meeting. I look forward to speaking with you soon.
What should I expect on this call?
The purpose of this call is to learn a bit more about each other, and ultimately explore together whether Halstead is the potential right-fit for your needs.
We’ll dive into your goals, business departments, ideal customer profile, challenges, and opportunities.
We’ll cover the Halstead system overview, start to carve out how we could help, talk budgets, and set-up the next best step for after the call. If things look like they could be a good fit, we’ll schedule our proposal review meeting. If not, that’s okay too!
Either way, you’ll walk away with some actionable strategy and know-how about how this stuff all works and likely even a few nuggets you can apply right away.
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EXPLORE OUR WORK
Proven Marketing Solutions
HALSTEAD leans on 20+ years of hands-on construction marketing experience to deliver turn-key systems that deliver real business results. To capture landscape contractors’ stories in multiple, compelling ways. We’ve built beautiful websites. We’ve driven traffic and awareness, and we’ve dominated organic search. With our team's deep industry knowledge and insights gathered across hundreds of businesses, we’ll see quickly and clearly where you can stand apart.
WHAT TO EXPECT
So, what happens next?
Chat about your goals
Book a no-strings-attached 45-minute consultation where we’ll talk about your marketing needs, business goals, and if we’re a good fit for you.
Discover your custom system
After your consultation, our team will create a marketing system and long-term plan, which we’ll present via Zoom.
Invest in your business
Once you decide to proceed with your marketing system, you’ll sign an agreement and make your initial payment.
Kick off your new system
Next, we’ll kick off your system with a deep kick-off call where we’ll share access to your real-time dashboard so you can track everything.
STOP THE MADNESS
Your Road to Legacy Starts Here
Find stability in an ever-changing market with industry experts who understand you and your business.
“With HALSTEAD we have a constant conversation: How’s it going? Do we want to change anything? Are we marketing to the right people? For me, it’s like they’re the marketing arm of my business.”
— Mike Kowalski, President
“With 28 years of experience working with marketing firms, there is no comparison to Halstead in any category that we measure by. Be it responsiveness, results, or any other metric.”
— Bob W., Proscapes
“The way they put together their details in the marketing program and the thoroughness of it has just really created absolutely non-stop leads for us…”