HALSTEAD X OLA
Welcome Ohio Landscape Association Members!
As an OLA member, you have access to Halstead’s leading digital marketing and recruiting solutions for commercial and residential landscape, lawn care, pool, and outdoor living businesses—all at reduced rates and with a streamlined experience.
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YOUR MARKETING PARTNER
The most effective marketing strategies, all under one program.
Whether your goal is to reach luxry homeowners for landscape design/build projects, grow your lawn care and plant health business with more and better accounts, or laser-in on commercial decision makers, we’ve got you covered.
WEBSITE
Your Marketing Foundation
Your website is the face of your brand, and the first place future customers go to learn about your company. Behind the scenes is a trove of data collection, analytics, and lead conversion opportunities.
A Scalable Platform
Don’t let technology issues hold back your growth. HALSTEAD only builds sites that are easily updated, look great on all devices, and allow for seamless integration with all marketing efforts.
Predictability
You’ll get a timeline and budget expectations up-front. HALSTEAD has a set process that’s easy to follow and understand. Our efficient, remote process makes working with OLA members easy.
Modern and Personalized
Whether building from one of our templates, or designing from the ground up, your new site will be a cutting-edge, mobile-optimized and fully responsive website that includes your best projects and information about your company. We write all of the text/copy on the website, choose the best of your images/videos, and the website is yours to own once it’s live.
Pricing
Templated Website: $4,800 one-time (hosting additional). Perfect for smaller companies looking to get started online. Cutting-edge design, mobile-optimized and fully responsive. Reach out for more details.
Custom Website: $12,500 one-time or paid monthly (hosting additional). Perfect for established companies looking to finally get the website they need to grow. Reach out for more details.
SEO PLAN
Outrank Your Competitors
With SEO from HALSTEAD, you know exactly where you stand with every keyword. We present an open-book approach to reaching more of the right kind of customers when they are searching.
Keywords & Locations That Matter
To dominate your local market, we’ll identify the ideal cities and towns to focus on, mash them up with the most searched and relevant keywords, and launch ongoing SEO that drives your site to the top of searches.
A Proven Strategy
Effective SEO involves many moving parts working together. That’s why we’ve designed an SEO plan around delivering blog articles, Facebook posts and boosts, Google My Business, Citations, along with link building and website updates. This plan works.
Call and Form Tracking
Finally realize the entire picture of your marketing ROI by connecting sales and marketing like never before. No more guessing, no more wondering. For every lead that calls your business or fills out a website form, you’ll know exactly how they found you and from what marketing spend you can attribute the future closed sales to. View these leads, any time, in your reporting dashboard, updated in real time.
Reputation Management
Getting reviews consistently is hard. HALSTEAD streamlines the process, working with you to make it as easy and seamless as possible with a dedicated account portal and login. Provide the customer email, we take care of everything else. Worried about what they’ll say?
Our review system sends out branded emails to your customers as you complete projects. When the customer clicks “a good experience,” they are directed to the platform of choice. If they click “not good,” they are directed to email you directly. Less bad reviews, more positive ones.
Pricing
$1,445/month. Keyword/location research, monthly blog articles (we even post them on your Facebook page, and boost them), SEO pages, backlinks, Google My Business updates, citations, call and form tracking, reputation management. And most importantly, you will track the results via reporting that is accessible 24/7, and updated in real time. To see the most return on your investment, it’s a 12 month commitment. No one time or upfront fees!
Bonus: If your website was designed by us, enjoy ongoing free website updates!
GOOGLE ADS
Industry-Focused Results
We only work in the design/build industry, so our team's skill set is covered for handling your campaigns. Using the data we have from hundreds of industry-specific campaigns, we deliver better results, faster, without wasting budgets to train our staff about what works for your business.
Support Across the Board
HALSTEAD’s Google Ads team works to ensure that your paid campaigns are supporting your organic efforts, and vice-versa. We deliver better results while stretching the budget further.
Single-Keyword Approach
Each keyword gets its own unique ad group, so the keywords will match the search terms you’re paying for. This meticulous approach delivers better results and better transparency than you’ll find elsewhere.
Pricing
In either plan, you’ll receive custom Google Ad Copy with single keyword ad groups (for lowest cost-per-click). You are not writing anything, ever and you are not choosing the keywords, we handle everything. To see the most return on your investment, it’s a 12-month commitment. No one time or upfront fees!
Price: $600/month in management plus ad spend (recommended ad spend is $900-$4,500/month).
FACEBOOK/IG ADS
Targeted Results
Paid social campaigns are a key element for reaching the right people, at the right time, for the best cost. We’ll handle the research, build effective ad audiences on the platforms, and ensure your ad budget is delivering the biggest ROI.
A Data-Driven Strategy
We start out with multiple ads and then dig in to see which ads are resonating — and we’ll quickly allocate budget to the strongest creative. We track all the metrics relevant to your campaign goals to make sure we’re overdelivering.
Transparency & Trust
Know exactly where your advertising dollars are going. We use your social platform’s ad account for 100% transparency and accountability. At any time, you can log in and see performance, spend, and even campaign creative.
Pricing
In either plan, you’ll receive custom creative & copy/text — so that you are not writing anything, ever. We will retarget your website visitors to help drive your customers down the sales funnel (pixel installation included for Squarespace or Wix websites). It’s best to have your own photos or videos for this plan. To see the most return on your investment, it’s a 12-month commitment. No one time or upfront fees!
Pricing: $600/month in management plus ad spend (recommended ad spend is $750-$3,500/month).
VIDEOGRAPHY
Tell a Better Story
We work all day, every day with landscape contractors like you. Few things make a bigger impact for our clients than properly capturing their work and creating impactful case studies with the best footage possible.
Efficient Logistics
We manage it all — from organizing the best sites to shoot from your portfolio, to prepping you, your customer, and your team for what to expect. We just ask you to show up & prepare the site.
Drone and On-Ground Footage
Properly shot drone footage shows off the size and beauty of your projects. A mix of traditional motion and interview videography techniques will bump up your video’s overall impact.
Social-First Content
You need video built for social-first ad campaigns and your website. And you need video that’s better than your competition, but that isn’t approached (and priced) the same as a big brand TV commercial shoot. That’s what we deliver.
Pricing
$7,000: Full-day video shoot, interviews, & drone footage. The number of projects will depend on how close they are to one another, we will help you decide on the locations. Regardless, you’ll end up with four professional 60-second videos that can be used on your website and in ads! This is an all-inclusive price, travel and editing all included.
Website
WEBSITE
Your Marketing Foundation
Your website is the face of your brand, and the first place future customers go to learn about your company. Behind the scenes is a trove of data collection, analytics, and lead conversion opportunities.
A Scalable Platform
Don’t let technology issues hold back your growth. HALSTEAD only builds sites that are easily updated, look great on all devices, and allow for seamless integration with all marketing efforts.
Predictability
You’ll get a timeline and budget expectations up-front. HALSTEAD has a set process that’s easy to follow and understand. Our efficient, remote process is specifically designed for busy UACs.
Modern and Personalized
We will build off one of our templates to create a cutting-edge, mobile-optimized and fully responsive website that includes your best projects and information about your company. We write all of the text/copy on the website, choose the best of your images/videos, and the website is yours to own once it’s live.
Pricing
Comprehensive Website: $4,500 one-time (hosting additional). Perfect for those with professional photos and/or videos. Cutting-edge design, mobile-optimized and fully responsive. Up to 20 pages. Choose from these starting points:
SEO
SEO PLAN
Outrank Your Competitors
With SEO from HALSTEAD, you know exactly where you stand with every keyword. We present an open-book approach to reaching more of the right kind of customers when they are searching.
Keywords & Locations That Matter
To dominate your local market, we’ll identify the ideal cities and towns to focus on, mash them up with the most searched and relevant keywords, and launch ongoing SEO that drives your site to the top of searches.
A Proven Strategy
Effective SEO involves many moving parts working together. That’s why we’ve designed an SEO plan around delivering blog articles, Facebook posts and boosts, Google My Business, Citations, along with link building and website updates. This plan works.
Call and Form Tracking
Finally realize the entire picture of your marketing ROI by connecting sales and marketing like never before. No more guessing, no more wondering. For every lead that calls your business or fills out a website form, you’ll know exactly how they found you and from what marketing spend you can attribute the future closed sales to. View these leads, any time, in your reporting dashboard, updated in real time.
Reputation Management
Getting reviews consistently is hard. HALSTEAD streamlines the process, working with you to make it as easy and seamless as possible with a dedicated account portal and login. Provide the customer email, we take care of everything else. Worried about what they’ll say?
Our review system sends out branded emails to your customers as you complete projects. When the customer clicks “a good experience,” they are directed to the platform of choice. If they click “not good,” they are directed to email you directly. Less bad reviews, more positive ones.
Pricing
$1,400/month. Keyword/location research, monthly blog articles (we even post them on your Facebook page, and boost them), SEO pages, backlinks, Google My Business updates, citations, call and form tracking, reputation management. And most importantly, you will track the results via reporting that is accessible 24/7, and updated in real time. To see the most return on your investment, it’s a 12 month commitment. No one time or upfront fees!
Bonus: If your website was designed by us, enjoy ongoing free website updates!
Google Ads
GOOGLE ADS
Industry-Focused Results
We only work in the design/build industry, so our team's skill set is covered for handling your campaigns. Using the data we have from hundreds of industry-specific campaigns, we deliver better results, faster, without wasting budgets to train our staff about what works for your business.
Support Across the Board
HALSTEAD’s Google Ads team works to ensure that your paid campaigns are supporting your organic efforts, and vice-versa. We deliver better results while stretching the budget further.
Single-Keyword Approach
Each keyword gets its own unique ad group, so the keywords will match the search terms you’re paying for. This meticulous approach delivers better results and better transparency than you’ll find elsewhere.
Pricing
In either plan, you’ll receive custom Google Ad Copy with single keyword ad groups (for lowest cost-per-click). You are not writing anything, ever and you are not choosing the keywords, we handle everything. To see the most return on your investment, it’s a 12 month commitment. No one time or upfront fees!
Facebook/IG Ads
FACEBOOK/IG ADS
Targeted Results
Paid social campaigns are a key element for reaching the right people, at the right time, for the best cost. We’ll handle the research, build effective ad audiences on the platforms, and ensure your ad budget is delivering the biggest ROI.
A Data-Driven Strategy
We start out with multiple ads and then dig in to see which ads are resonating — and we’ll quickly allocate budget to the strongest creative. We track all the metrics relevant to your campaign goals to make sure we’re overdelivering.
Transparency & Trust
Know exactly where your advertising dollars are going. We use your social platform’s ad account for 100% transparency and accountability. At any time, you can log in and see performance, spend, and even campaign creative.
Pricing
In either plan, you’ll receive custom creative & copy/text — so that you are not writing anything, ever. We will retarget your website visitors to help drive your customers down the sales funnel (pixel installation included for Squarespace or Wix websites). It’s best to have your own photos or videos for this plan. To see the most return on your investment, it’s a 12 month commitment. No one time or upfront fees!
Videography
VIDEOGRAPHY
Tell a Better Story
We work all day, every day with UACs like you. Few things make a bigger impact for our clients than properly capturing their work and creating impactful case studies with the best footage possible.
Efficient Logistics
We manage it all — from organizing the best sites to shoot from your portfolio, to prepping you, your customer, and your team for what to expect. We just ask you to show up & prepare the site.
Drone and On-Ground Footage
Properly shot drone footage shows off the size and beauty of your projects. A mix of traditional motion and interview videography techniques will bump up your video’s overall impact.
Social-First Content
You need video built for social-first ad campaigns and your website. And you need video that’s better than your competition, but that isn’t approached (and priced) the same as a big brand TV commercial shoot. That’s what we deliver.
Pricing
$6,900: Full-day video shoot, interviews, & drone footage. The number of projects will depend on how close they are to one another, we will help you decide on the locations. Regardless, you’ll end up with four professional 60-second videos that can be used on your website and in ads! This is an all-inclusive price, travel and editing all included.
Videoshoots within 20 miles of 10502 receive 15% discount due to no travel costs. And videoshoots within 21-45 miles receive 10% discount due to reduced travel costs.
Driving Stability, Growth, and Legacy for Leading Lawn, Landscape, and Outdoor Living Companies
Expert Advice & Business Tips
Explore the Resource Hub
TRUSTED PARTNER
Program Benefits for Ohio Landscape Association Members
Scale over time, or launch a full system all up front. Either way you know exactly where the best place to start is, and how you’ll grow your marketing plans, over the next several years.
Build Over Time
Build your marketing strategy gradually over the course of multiple years. As a member, you receive the same talented team, the same proven approach, and the same Halstead experience—but with increased flexibility and control.
Trusted & Vetted
Vetted by leading industry pros and select OLA members alike, members can rest assured they are choosing a partner that delivers.
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Fueled by Education
We believe the best way to push our industry forward is through education. Halstead doesn’t just deliver services, we partner and educate you along the way so we can have more productive conversations together.
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Savings
OLA members will save 15%-30% off standard Halstead pricing.
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A Smooth Process
Our streamlined onboarding process makes it easy to get started. And with direct access to your dedicated project manager, you’ll have a team of experts in your corner.
Data-based Marketing
Use your HALSTEAD marketing dashboard to track data in real time, including how much you’ve spent, where your site traffic is coming from, and how many calls and form submissions you’ve received.
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WHAT TO EXPECT
So, what happens next?
Chat about your goals
Book a no-strings-attached 45-minute consultation where we’ll talk about your marketing needs, business goals, and if we’re a good fit for you.
Discover your custom system
After your consultation, our team will create a marketing system and long-term plan, which we’ll present via Zoom.
Invest in your business
Once you decide to proceed with your marketing system, you’ll sign an agreement and make your initial payment.
Kick off your new system
Next, we’ll kick off your system with a deep kick-off call where we’ll share access to your real-time dashboard so you can track everything.
STOP THE MADNESS
Your Road to Legacy Starts Here
Find stability in an ever-changing market with industry experts who understand you and your business.
“With HALSTEAD we have a constant conversation: How’s it going? Do we want to change anything? Are we marketing to the right people? For me, it’s like they’re the marketing arm of my business.”
— Mike Kowalski, President
“With 28 years of experience working with marketing firms, there is no comparison to Halstead in any category that we measure by. Be it responsiveness, results, or any other metric.”
— Bob W., Proscapes
“The way they put together their details in the marketing program and the thoroughness of it has just really created absolutely non-stop leads for us…”