Think Facebook Is “Dead”? Here’s Why It’s Driving Real Results
Think Facebook is a waste of time for the landscape industry? Think again. It might just be the missing piece in your marketing strategy—and here's why.
Facebook gathers detailed data about user demographics, interests, and behaviors—both on and off the platform. This gives your business an edge in understanding and targeting potential clients, often with more precision than Google.
The proof is in the numbers: In 2024, 82% of our clients saw at least a 15% increase in Facebook leads, with an average gain of 39 more leads—a 51% increase per client through November 10. (Note: This excludes non-ad clients.) These results demonstrate the platform's effectiveness in driving real, measurable growth.
To take advantage of this, we install the Facebook Pixel on your website to gain valuable insights about your audience. The Pixel connects your site's activity to Facebook's data, allowing you to:
Build audiences for your ads to reach the right people at the right time
Amplify your social posts and blogs for greater engagement
Drive more leads and conversions with laser-focused targeting
Want to learn how the Facebook Pixel drives better results? Your project manager can walk you through the details—let’s chat!
Cheers,
The HALSTEAD Team
