[Oct 25, 2025] HNA/Equip Recap: Strengthening relationships 🤝

Hi Friend,

Our team is back from HNA this week and is even more energized after meeting up with clients and mingling amongst the outdoor living community!

We were so excited to connect with so many of our clients at HNA/Equip this year—those who stopped by our booth or joined us for our exclusive bourbon-tasting event. The relationships we’ve built with you are at the core of everything we do, and meeting face-to-face reminded us of why we’re here: to help you succeed!

The main floor of HNA gave us a ton of opportunities to connect, but we also wanted a personalized experience for our clients, so we hosted a special evening at Bourbons Bistro, Louisville’s award-winning bourbon bar and restaurant. It was a relaxed and casual way for us to spend time with clients, share stories, and enjoy great food and drinks together. It was great getting to see many of our clients hanging out with each other and building a community that raises this industry together.

HALSTEAD's Bourbon-Tasting Event

In addition to our time connecting with you, Corey Halstead took the stage on October 17th to present the top five marketing barriers holding hardscape & landscape companies back and how to overcome them. 

It was amazing to be able to provide personalized marketing StoryBranded sessions to our booth visitors. We sat down with people for on-the-spot marketing strategy reviews, helping them uncover ways to improve websites, SEO opportunities, and more.

But above all, the most important takeaway from HNA/Equip was the strength of the relationships we’ve built with clients like you. 

When Anna and Corey started Halstead Media 11 years ago, their goal was simple: to provide expert marketing solutions tailored to the unique challenges of the landscape and lawn care industry. They set out to be more than just a service provider—they wanted to be a true partner in your success. 

Today, that mission remains the same. We’re constantly evolving, gaining knowledge, and refining our strategies to help your business grow. Events like HNA/Equip remind us that the relationships we’ve built with clients like you are what allow us to do just that.