How Google’s RSA Update Impacts Your Ads
Smarter Ads, Better Results: Google’s RSA Update Explained
Google recently announced updates to Responsive Search Ads (RSAs)—the default ad type in Google Ads. These changes are designed to improve performance, but what do they mean for your campaigns?
How RSAs Work for You
RSAs allow us to create multiple headlines and descriptions, which Google automatically tests and optimizes in real time to improve engagement. This means you benefit from:
Increased visibility—More ad variations mean better chances to match search queries.
Higher engagement—Google prioritizes the best-performing combinations.
Better return on ad spend (ROAS)—Ads adjust dynamically for better results.
What’s Changing?
Google’s latest update refines how RSAs adjust to user search intent, improving how ads are displayed to increase conversions. Now, headlines can be placed in spaces traditionally reserved for sitelinks. While we still use sitelinks to direct users to specific pages of your website, enhance visibility, and improve navigation, incorporating RSA headlines into the rotation provides more opportunities to align with user search queries and behavior.
Want to know how your RSAs are performing? Reach out to your project manager—we’re always optimizing to get you the best results.
Until Next Friday,
Lauren Cullnan
Director of Client Happiness and Project Management
