Old habits die slowly, very slowly. We often hear landscapers and home builders/remodelers say that they've been doing home shows for 10, 15, and more years. And what we hear just as often is that generating business from a home show is nothing like it used to be. That's not a surprise and it shouldn't be because of one major reason: our global culture has created research junkies.

If you ended with a possible yes from part one of our Home and Garden Show series,  Should Your Home Contracting Business Participate in the Next Home Show?, then you'll want to outline your budget details. A very important outcome of this will be determining your promotional budget - part three in the series. No one wants to build a beautiful and costly booth, and have no one see it. 
 

Custom home builders, landscape contractors, its almost home and garden show season! In preparation for this annual chaotic time, we've lined up a series of topics to help you get the most out of your experience. After all, every marketing tactic must come with some kind of ROI! To get started in this series, lets make sure that your business should really participate in this year's show or two.

As you ask yourself the below questions, be honest with yourself - allow yourself to step outside of your comfort zone and really provide honest answers! 

If you end up with a yes or need more consideration, read part two in this series: How Much Does a Booth in a Home and Garden Show Really Cost?