Halstead Media Group Halstead Media Group

Documenting Hardscape Projects

Properly documenting hardscape projects gives hardscape design and construction companies excellent marketing materials they can use to win new contracts. However, without a full understanding of the techniques available and how to use them, the task can seem very intimidating. The reality is actually much different.

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B2B, Business Operations Halstead Media Group B2B, Business Operations Halstead Media Group

Co-op Marketing for Building Products Manufacturers: Does it Still Work?

Dating as far back as the early 1980s, marketing co-op programs and marketing development funds (MDFs) have played a large role in the marketing industry. It made logical sense in previous decades for businesses to set aside a portion of their budget for co-op marketing. But is just as wise as it recently waste invest in this kind of marketing technique? Are co-op marketing and MDFs still an investment, or are they become solely an expense? 

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