Professional email signatures are concise passages that include promotional information, like contact details, and are automatically included in your emails as footers. An effective professional email signature is essential in order to leave a lasting impression on your audience. Although email signatures should be as unique and personalized as ordinary signatures, there are certain properties that can make them more desirable and others that should be avoided at all costs. Consider the following tips if you're looking to create an impactful email signature from scratch.

Retargeting, also known as remarketing, refers to a type of online advertising which targets the people who have visited your website but haven’t made a purchase, signed up for a free trial or completed any other ‘conversions’. This group is known as ‘bounced traffic’ and consists of approximately 98% of a website’s total traffic. Retargeting campaigns anonymously follow these users to other sites and advertise your brand to them again, ensuring that you maintain their awareness and encouraging them to revisit your website and become a customer.

Facebook users will visit your business’ page driven by a certain need or desire that you promise to fulfill, but this doesn’t guarantee that they will follow through and engage in business with you. The call-to action feature on your Facebook page serves to keep these people ‘hooked’ and is a mechanism through which they can interact with your business without leaving Facebook’s convenient platform or doing any searching of their own.