The right messaging can make the difference between missed opportunities and meaningful growth. That’s why Halstead Media Group is proud to partner with the National Association of Landscape Professionals (NALP) to present The Power of Messaging: Driving Clarity, Connection, and Conversion in the Lawn and Landscape Industry. This exclusive webinar series is designed to equip NALP members with actionable strategies to elevate their marketing efforts and drive real results. Starting on Feb 12.

It’s not only what you say but how you say it. We’re talking about tone of voice (ToV), and in content marketing, tone can have a big influence on users’ perception of your brand. It may not seem like it, but there’s quite a difference between “Hello.” and “Howdy!”. It’s the difference between formal and casual voice, and it could be the difference between losing and making a sale.