A New Website for Award-Winning Architectural Firm, Daniel Contelmo Architects

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THE CHALLENGE

Daniel Contelmo Architects, a premier architectural firm in the Hudson Valley region of NY, realized their website was in need of an update towards the end of 2016. The firm had completed many amazing projects since their last site was launched, most of which had not been added to the website along the way. The old site wasn't built on a platform that allowed Dan Contelmo's in-house staff to make updates, resulting in a website that didn’t tell the story of the current picture of the firm overall. In fact, everything was in need of updating including projects, photography, profile and philosophy text, and office photos.

Dan Contelmo and his talented team hoped to approach the website design process in much the same way they do their architecture; with an incredible respect for fine details and intuitive functionality. They turned to HALSTEAD to deliver a new website that would truly capture the essence of their award-winning firm, while communicating their incredible respect for timeless architecture.  

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How We Helped.

HALSTEAD began work on the design for a new website that would, first and foremost, display the architectural work in an impactful way. Deploying careful respect to the stunning photography, our team developed a website that simply got out of the way and functioned to capture the essence of the firm's style and philosophy. Featuring large, full-bleed images with crisp resolution, soft ease-in-and-out rollover animation effects, and typography that echoes the firm's traditional architectural work, the new website serves as an essential marketing centerpiece for the client. The firm's other efforts on Houzz, Facebook, Pinterest, and ongoing awards and publication features are now all working nicely to bring potential clients back to a site that truly represents Daniel Contelmo Architects. 

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Project Highlights.

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EASY-TO-update platform

The new site was built on a platform that removes friction. We believe the best sites are those that are easily updated, look great on all devices, and allow for seamless integration with all the other marketing efforts in the system. That’s what we delivered for the Dan Contelmo Architects team.

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STRONG SEO FOUNDATION

Every website by HALSTEAD includes initial backend search engine optimization. While this is far from what is needed to rank well across the buyer’s journey (that’s ongoing SEO), it is exactly the solid foundation needed to hit the ground running. Title tags, image alt tags, urls, and on-page SEO are all optimized based on the client’s supplied service areas and service offerings. Additionally, we take special care to transition from you old site to your new site—ensuring you don’t loose valuable SEO performance from the life of you domain with URL redirects.

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PORTFOLIO CURATION

An extremely beneficial byproduct of a proper website (re)design project is project curation. HALSTEAD worked with the client to present the best projects from all the firm’s work, sifting through the photos to curate the best, and identifying gaps where new photos were needed in order to tell the story of the project.

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PROFESSIONAL COPYWRITING

One of the things that clients’ always say sets HALSTEAD apart from other agencies is copywriting. We are a content-first team that produces a ton of written content each month. We have staff article writers, copywriters, and editors working on your site, start to finish. Rather than looking to the client for what to say, our writers handle everything, backed by our deep understanding of the construction and design industry.