Marketing for Design/Build Contractors and Landscaping Companies Starts with Website Optimization
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HALSTEAD.
Content Team
The remodeling industry is going through an interesting time. Landscape contractors, kitchen and bath remodelers, and pool builders alike are all facing stiff competition and increasingly savvy prospects.
With the target market for design/builds doing all their research and decision making online, effective marketing for contractors—and the associated sales processes—have both completely changed. Today's buyer is extremely educated and now has all the power in the sales process. That's right—ALL the power.
So what exactly are remodeling contractors to do? Effective contractor marketing means adapting to the way homeowners buy today.
As a business owner today—let's say you own a kitchen/bath remodeling firm —your prospects must not only find your company online, but you must engage them with useful, relevant content along their research process. Website optimization can literally grow your business by turning your website into the foundational hub of your digital marketing system.
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3 key areas of focus for construction marketing today:
1. Attract website traffic with Contractor SEO and great content.
The best way to make sure a target homeowner finds your business online is to have an SEO-optimized blog on your website. Plain and simple. Regularly posted content that is truly useful to prospects is what brings traffic today. Make sure the content you are creating is correctly planned to attract the right target customer for your company and make sure it aligns with their stage in the buying journey.
2. Convert website traffic into leads through calls-to-action and facebook retargeting ads.
Now that the visitors to your website are climbing, it's time to convert these visitors into qualified leads. No one, and we mean almost no one, clicks once and buys a $30k backyard outdoor living space. Traffic to your website MUST be retargeted with Facebook and Instagram Advertising for Contractors.
3. Nurture leads into new customers and grow your revenue
Properly planned content will guide your leads through the sales cycle right on your website and by the time they are ready to call you they will already be qualified leads. Sound too good to be true? It's not. It's called inbound marketing and it drives leads with completely trackable ROI. Through automation workflows, you will be able to deliver the right message to the right prospects at the right point in their buying journey. Through regular, useful updates, leads will convert into customers and customers means revenue.
Remember, in today's world, your contractor website should be by far your best salesperson. If driving better, more qualified leads sounds like something you are looking for perhaps you'd like to learn more about how we do it.